53 2025 Integrated Report - LISI INNOVATION What prompted LISI AUTOMOTIVE to evolve its innovation process? Pauline Lacom: LISI AUTOMOTIVE has evolved its innovation management framework to enhance the coherence and effectiveness of its projects. The objective was to establish a structured framework enabling the prioritization of initiatives, the arbitration of investments, and a clear distinction between experimental research projects and innovation initiatives with commercial potential. This approach is designed to focus innovation resources on developments addressing identified market needs. What principles underlie this new process? P.L. The process is based on a cross-functional, customer-centric approach. Innovation is treated as a collective effort, involving all relevant functions from the earliest stages. This structure enables technical expertise to be combined with a structured analysis of market needs and ensures that innovation projects are aligned with the division’s overall strategy. How is it structured in practice? P.L. The first stage in this process is a structured phase of collective ideation. Working sessions bring together, as needed, employees from R&D, engineering, marketing, and sales. These discussions are informed by predefined market themes or identified technological challenges, with the aim of fostering the emergence of new product ideas, solutions, and, ultimately, innovative processes. In the second stage, the Resource Allocation Committee for Research and Innovation (CARRI) conducts an initial selection. This new mechanism is a key pillar of the process governance. Based on structured questionnaires, each project is assessed, scored, and prioritized. The committee then decides on resource allocation and determines whether projects should proceed, be put on hold, stopped, or redirected. The third stage consists of a purely technical review of the selected projects. It enables progress tracking, milestone validation, and ensures technological maturity through to completion. Finally, the fourth stage corresponds to the launch phase, once the solution is ready. It triggers the necessary marketing and commercial actions to bring the product to market. What role do customer expectations play in this framework? P.L. Customer expectations are the guiding thread of the entire process. They are continuously integrated through the marketing and sales teams and inform decisions related to prioritization, resource allocation, budgeting, and timelines. This innovation process enables LISI AUTOMOTIVE to enhance the efficiency of its development efforts and sustainably strengthen the competitiveness of its product offering. By structuring its innovation process around key stages, LISI AUTOMOTIVE enhances the efficiency of its innovation projects and increasing their industrial and commercial relevance.
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